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Challenges:
- Design a shopping experience for a technical
product with a diversity of
hardware and service options that exemplifies
simplicity, and provides customers enough information
to make a multi-hundred dollar purchase decision
Solutions:
- Created the "1-2-3" TiVo Store design
- Simplified the purchase flow by breaking in to comprehensible
steps
- Displayed options in a visually scannable, comparable fashion
- Provided abundant product details without design clutter
- Met a variety of marketing goals and requirements
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