What I Do and What Drives Me as a Design Leader

Over the last half-decade I've actively led design teams for Apple. I instinctively champion a thoughtful and detail-oriented design culture. I hire, train, and grow designers. I define process, review design work daily, and white board relentlessly.

I have a strong user-centric point of view. I'm often the most active voice for the customer in the room. My degree in Human Factors only enhanced my abilities to design with the customer in mind. I could probably write a book on the subject, but Apple won't let me.

I love making complexity feel simple. My favorite projects have been either complex worldwide projects or the creation of new platforms -- sometimes both. These types of challenges are part of what gets me excited to design every day. If there's a hairy, large-scale design problem that requires a simple customer-facing solution, my bosses know I'm the one for the job.

During my career, I've been privileged to work for brands that truly believe and invest in design. As long as I have a choice, I will continue to work in that type of environment.


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