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Challenges:
- Create a design for a new paradigm in television
programming; automatic recording of groups
of TV shows hand picked by non-TV partners such
as Sports Illustrated and Vanity Fair
- Create a design that makes the feature understandable,
highlights partner brand presence, and provides
the TV programming control that TiVo subscribers
expect
* note: the mockups to the right use the pre-launch
product name "Virtual Channels"
Solutions:
- Created Guru Guides home page concepts that focus on feature
education and brand awareness
- Designed Guru Guide partner pages that allows users to
easily subscribe to the entire guide or select the shows they
would like to record
- As part of this project I also designed an application called
"Celebrity Playlists" that displays the favorite shows of celebrities
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