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Challenges:
- Envision and design viral web applications that
exemplify and proliferate the TiVo brand
- Wok within existing TiVo technical capabilities
- Work within the guidelines and limitations of
partner sites such as Facebook, Friendster, and
MySpace
Solutions:
- Designed interactive and customizable applications that center
on the user's personal television tastes
- Created a model that exhibits the TiVo brand - logo, background
images, icons, and fonts
- Designed engaging functionality that drives traffic to tivo.com
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