• Resume
  • Portfolio
  • Apple
  • Mobile Apps
  • TiVo
  • NASA
  • Contact

My Resume

I love to design, document, and launch innovative and intuitive interactive experiences.

Qualifications


13 years interface design and web programming experience
6+ years as a lead designer for top consumer brands
Master’s Degree - Human Factors/Ergonomics, San Jose State University

Skills


Sketching, Wireframing, Interaction Design, Finished Designs, Detailed Documentation
Information Architecture, Flow Diagrams, User Analysis
Leading Design Teams
DHTML, HTML/CSS Prototyping
Usability Testing, Heuristic Analysis

Professional Experience


Apple, Inc.
Design Team Manager, WW E-Commerce Platform
9/10 – Present
Currently leading the design efforts for all transaction-related projects for the web-based Apple Online Store, one of the largest e-commerce stores in the world. I have led successful redesign efforts of all world-wide Transactional systems including cart, checkout, customer account, and Store emails. Currently leading the design processes for a variety of global expansion projects including China, Europe, and the Americas. Crafting and delivering project briefs, wireframes, information architecture diagrams, final designs, and detailed documentation. Evangelizing design solutions to management teams and company executives. Managing a variety of projects from early feature concepting through development and final launch.

TiVo, Inc.
Senior Designer
1/06 – 9/10
Lead Designer for TiVo.com, the TiVo mobile platform, and internal Customer Support applications. Provided UI leadership throughout the development process within diverse development teams. Created interface designs, information architecture documents, interactive prototypes, and detailed specification documents with HTML, Fireworks, Photoshop, PowerPoint and MS Word. Was a leader in forming TiVo Labs.

NASA Ames Research Center / SJSU Foundation
Web Designer
2/03 – 8/05
Through the San Jose State Human Factors Dept., designed and developed public-facing NASA web sites. Programmed PHP, Flash, DHTML, JavaScript and CSS. Ensured Section 508 compliance. Designed software interface for a color design application. Created heuristical analysis for sophisticated air traffic control interface software.

Independent Web Designer and Developer
2/01– 2/03
Design and coded a variety of projects.
  Triggerit Technologies
     Designed and developed ASP-based e-commerce sites and applications for business customers.

San Jose State University Human Factors and Ergonomics Department
     Designed and developed the SJSU Human Factors and Ergonomics web site.

OccuCom, Inc.
     Designed and developed their corporate web site.

MySimon/CNET Networks
User Interface/Information Designer
9/00 - 2/01
Produced interface design, creative design and hand-coded HTML for a variety of projects. Participated in usability testing and analysis. Typically worked on 3-5 different projects per week. Handled most of the UI challenges for the #1 shopping comparison site on the web. Served as the primary User Interface Design Specialist. Worked independently and within teams made up of engineers, designers, product managers, QA, and sales.

Netscape Communications
Web Technologist
3/00 - 9/00
Performed interface design and HTML/DHTML and template production duties for a variety of internal web sites. Produced complete interface design solutions for internal AOL software. Produced several hundred web pages for the AOL Legal site. Served with a dynamic team of engineers, producers, and writers.

Walt Disney Company - Go.com
Design Programmer
2/99 - 1/00
Served as chief HTML Specialist and Design Programmer for the Design Department. Performed design and production for more than 50 projects for the GO.com Commerce and Design groups. Maintained the Go.com design/HTML intranet. Played Design/HTML Programmer role within small to large project teams.

Education


Master’s Degree Human Factors/Ergonomics
Human-Computer Interaction Emphasis
San Jose State University
Graduated 12/06
Coursework included: Engineering Psychology, Human-Computer Interaction, Perceptual Psychology, Usability Testing, Human Performance, and Design for Ergonomics.

Bachelor's Degree, Political Science and History
University of California Santa Barbara
Graduated 6/88
Honors Series completed. Double major completed. Assistant News Director for KCSB Radio for 2 years.

Personal Endeavors


Skiing, hiking, comic books, political science, history.



Apple

Lead Designer and Design Manager :: 2.5 years and counting

My Work at Apple

Image description
As Lead Designer and now Design Manager for the Transactions area of the multi-billion dollar Apple Online Store, I have completed a full international redesign of cart, checkout, sign in, customer accounts, order history, Store emails, and more. The team I lead prides itself on solving some of the most complex design problems faced by the Online Store. I was the lead designer for all of the projects below.
 

Complete Cart & Checkout Flow Redesign


A complete functional and visual redesign of the Apple.com world-wide transactional flow.

Challenges



  1. Simply the purchase flow while adding significant new functionality such as multi-address orders and line level shipping options.
  2. Completely modernize the visual design of the transaction flow.
  3. Rethink Apple Online Store emails to make them more informative and visually compelling.

Solutions



  1. Increased Checkout conversion and reduced errors by walking customers through simplified and focused modules.
  2. Created a multi-address mode that shifts the UI for customers wishing to place more complex orders.
  3. Completely redesigned our emails to focus on key messages with concise text or visual presentations. All non-critical content was edited out.



Account & Orders


A complete redesign of the Apple Online Store's account and order tracking environment

Challenges



  1. Design a world-class Account & Order Management environment for Apple customers.
  2. Create an entirely new site architecture, informational design, and visual style guide.
  3. Create a simple, yet robust informational design that reduces Customer Service call volume and increases customer satisfaction.

Solutions



  1. Simplified information complexity by creating a one-page Order design that displays only key information and actions in the initial view. Orders easily expand with one click to display more detailed order information.
  2. Created a two-state Account management page where customers can easily scan and modify their account information.



Online Returns & Cancellations


A complete redesign of the Apple Online Store's Return & Cancellation system

Challenges



  1. Make returning an Apple product or cancelling an order as easy as possible.
  2. Support a variety of world-wide requirements with one flexible design.
  3. Create confidence for customers around next steps.

Solutions



  1. Designed a simple 2-step process for all returns and cancellations.
  2. Created clarity around exactly why certain items are not eligible for return or cancellation.
  3. Clearly communicate success of the transaction and next steps when appropriate.



Express Checkout


A tactical revamp of an Apple Online Store feature favored by Steve Jobs

Challenges



  1. Create an interaction model that allows Apple to stop paying Amazon royalties for the term "1-Click".
  2. Create a design that allows customers to make a purchase with minimal effort and have a high level of confidence in the transaction.

Solutions



  1. Created a low profile, iTunes-like 2-click purchase experience.
  2. Provided clarity on what is being purchased, total cost, where it is shipping, and when it will arrive.



Mobile Apps

Designing Mobile Experiences Off and On for 7 Years

Mobile App Design Work

Image description
Mobile App Design is something I have a personal passion for in large part because it provides an opportunity to create incredibly useful experiences with focused and elegant interfaces.




Placeapedia App


An app that can be an instant tour guide wherever you travel.



"What To Order" In-Restaurant App


Ever want to know what dish a restaurant does best? This app will tell you.

Challenges



  1. Create an app architecture that is ultra simple for the user and allows easy integration with content partners.
  2. Give users simple recommendations in the categories of main dishes, appetizers, desserts, and drinks.
  3. Allow users to customize the information displayed based on their dietary needs.

Solutions



  1. Created an app that automatically identifies the restaurant you are in and the highest rated dishes in that restaurant simply by opening the app.
  2. Using both vertical and horizontal swiping, a customer can easily move through dish reviews.
  3. Functionality for changing food categories, writing a review, or changing dietary restrictions is displayed by one tap anywhere on any review.








TiVo

Senior Designer :: 4.5 years

My Work at TiVo

Image description


As the lead designer for both the web and mobile platforms for TiVo, I led the design efforts for a wide variety of projects. During my time at TiVo, I became an integral part of the decision-making product teams of which I was a part. As a result, I was one of only two designers promoted to Senior Designer on a design team of 15 people.

TiVo.com - Products


Architected and designed from scratch the new and critically important Products section of tivo.com

Challenges



  1. Create a new section taxonomy within the existing tivo.com web site.
  2. Create information design that explains a fairly complex technical product in an easily digestible and understandable way.
  3. Represent all of the business needs of TiVo's core products.

Solutions



  1. Created a simple section navigational structure that allows customers to quickly find both high level and detailed product information.
  2. Created a product page template that is still in use today (4 years later) which highlights the physical beauty of the product and provides answers to key customer questions.



TiVo.com - Online DVR Management Environment


Created a whole new interaction model for finding new shows and setting up online recordings

Challenges



  1. Provide a much-needed visual and interactive redesign of tivo.com's DVR management and content discovery web application.
  2. Help TiVo customers accomplish tasks that at the time, few consumers had a mental model for: managing their DVR content and setting up recordings via a web interface.
  3. Create new ways to help TiVo customers find interesting content.

Solutions



  1. Designed an entirely new online DVR management system including TiVo's first online interactive Season Pass manager, My Shows list, and To-Do List.
  2. Invented the "1-Click" recording feature that allows customers to instantly set up recordings with pre-configured settings.
  3. Designed and created the logic behind a new daily content recommendation module.



TiVo.com - Shop


Completely redesigned the tivo.com shopping and purchase experience

Challenges



  1. Completely re-design the TiVo.com purchase experience to address significant issues including:
  • A high abandonment rate due in part to missing or confusing product information.
    •
  • Customers purchasing without knowing they would need to pay for monthly service.
    •
  • Customers not realizing they owned their TiVo DVR - they thought it was a rental.
    •

Solutions



  1. Created an easy to understand "1-2-3" purchase flow that made it clear that purchasing TiVo meant buying a box + service.
  2. Designed a world-class checkout experience that has lasted for more than 5 years.
  3. Provided clarity on key product information throughout the purchase flow.



TiVo Mobile & Other Projects


My other projects at TiVo included a full-scale redesign of tivo.com, TiVo Mobile, and the experimental TiVo Labs

Projects



  1. Designed TiVo's first mobile application. The light-weight application was considered a significant success for TiVo.
  2. Was the lead designer for a multi-year, full-fledged redesign of tivo.com. This project taught me many valuable lessons.
  3. Was a founding member and part of the leadership team for TiVo Labs; a project to foster inventiveness and creativity while envisioning future TiVo technology.



















NASA Ames Research Center

Web Designer :: 2.5 years

My Work at NASA Ames Research Center

Image description
I worked as an all-purpose web designer and developer for the Color Usage Research Lab at NASA Ames Research Center in Mountain View, CA. For the lab, I created two key web sites, performed user analysis for air traffic control software, and consulted on the UI of a java-based color selection tool. Perhaps my most valuable experience at the Lab was having the opportunity to learn about the use of color in complex information displays from one of the field's most prominent research scientists, Dr. Larry Arrend.
 

NASA Color Usage Research Lab Web Sites


Challenges



  1. Create a mini website that represents the CURL organization and lives within an official NASA web site.
  2. Create a research web site for use by design professionals that made it easy to find information and solve specific complex design problems.

Solutions



  1. I created the Color Usage Research Lab mini-site to represent the CURL team and its work.
  2. Developed and partly designed the "Using Color In Information Display Graphics" web site for Dr. Larry Arrend.



Contact

Drop me a line

The best way to get ahold of me is via email.

Contact info

Phone: (408) 393-1385
E-mail: allogan@yahoo.com
Website: You are here now - alexlogan.com